How men and women really DO see things differently

The old advertising adage that 'sex sells' may be recognised worldwide,
but new research has revealed exactly how men and women are drawn into looking at a sexy ad. A study of where men and women look on a 'sexy' advertisement gave a fascinating insight - with men found to be first interested in the attractive woman's face rather than her toned physique. Using two ads featuring attractive women posing for H&M and Reebok trainers, researchers analysed where the eyes of men and women were drawn on first glance

why the wife's more interested in the price of the bikini and the husband the contents

Surprising: Contrary to expectations, women - and not men - looked at the model's breasts first. The numbers indicate the order in which both genders viewed the key areas of general interest

I like your face: Both men and women are drawn to the top of the woman's body, but more women look at the torso then men

Website

Bad news for the shoe firm: The trainers were the last thing either gender viewed. And men, perhaps preoccupied by the fact that the model was otherwise naked, paid barely any attention to the footwear, as the colour splashes indicate

Role reversal: A 'visual evaluation' study found that men looked first at the car's information before the vehicle itself, while women went straight for the car
Analysis found that men went straight to the car's specification, before looking at the car itself and finally the logo in the bottom corner.
Women, however, were first drawn to the car, then to its specification, and finally the logo.